Linton Motorsport

Linton Motorsport Inc. is a trusted name in high-performance new and used car sales, serving the Northern Virginia area for over 30 years. While their reputation in the automotive world was well-established, their website didn’t reflect the quality or credibility of their brand. The outdated design lacked functionality, wasn’t mobile-friendly, and created a disjointed experience for customers trying to browse their impressive inventory.

The goal of this project was to completely modernize Linton Motorsport’s online presence. I redesigned the website with a sleek, responsive layout that prioritized intuitive navigation and user experience. By incorporating high-quality visuals, dynamic inventory displays, and advanced search functionality, the new site not only looks and feels premium — it actually works harder for the customer.

My role involved the full redesign process: from content flow and site architecture to visual styling and user journey improvements. The result is a clean, easy-to-use website that better represents the brand, improves browsing and buying confidence, and positions Linton Motorsport for continued growth in a competitive digital market.