District Eatz

District Eatz is a fast-growing, locally focused food-franchise that launched in downtown Washington, D.C., and quickly expanded to a second location in Centreville, Virginia. With a strong emphasis on community and modern convenience, the brand needed a cohesive identity and digital presence to connect with its urban and suburban audiences alike.

I was brought in during the early stages of the business to develop the initial brand identity and lead the rollout of its digital footprint. This included crafting the visual direction, defining the brand voice, and creating a consistent aesthetic across all online platforms. I overhauled their social media and business profiles, bringing alignment to the brand’s visuals and messaging, while managing scheduled content to boost early engagement.

In addition, I provided a full website redesign strategy, including on-brand copywriting and curated media assets to enhance user experience. I also collaborated on the development of a custom iOS/Android mobile app, offering UX feedback, launch strategy support, and copy for app store listings and onboarding.

To support growth across locations, I conducted market research and implemented an outreach strategy tailored to the local communities. The result was a unified, professional brand presence that helped drive early traction and positioned District Eatz for scalable growth in a competitive, community-focused market.

Results:
Improved online visibility and customer engagement across both locations, supported successful app launch, and contributed to early expansion from one to two storefronts.