AitkenTech Electrical

AitkenTech Electrical is a family-owned electrical business servicing homes and businesses across Eurobodalla (New South Wales, Australia). 

The project centred on creating a modern digital presence that reflected the business's reputation for quality workmanship while providing a scalable platform for long-term organic growth. Rather than simply redesigning the website, the focus was on building a search-first experience that would help potential customers easily discover services, understand the team's expertise, and confidently request a quote.

The website was designed and developed in Webflow, with a strong emphasis on technical SEO, information architecture, and conversion optimisation. I created a scalable CMS structure supporting dedicated service pages, location-specific landing pages, project showcases, and educational content designed to strengthen local search visibility across Moruya, Batemans Bay, Broulee, Tomakin, Narooma, and the wider South Coast.

Alongside the website, I implemented structured data, and utilised Google Search Console integration, metadata frameworks, internal linking strategies, conversion-focused enquiry forms, and a flexible content management system that allows new projects, services, and service areas to be added without compromising SEO performance.

The result is a future-ready marketing platform designed to generate qualified local enquiries while giving the AitkenTech team complete control over managing and expanding their digital presence.